{"id":3670,"date":"2023-08-21T07:02:53","date_gmt":"2023-08-21T07:02:53","guid":{"rendered":"http:\/\/localhost\/RysunMVP\/?post_type=success-story&#038;p=3660"},"modified":"2026-03-26T05:17:25","modified_gmt":"2026-03-26T05:17:25","slug":"intelligent-search-engine-to-amplify-a-leading-b2b-marketplace","status":"publish","type":"success-story","link":"http:\/\/phpdemo03.kcspl.in:9099\/rysunmvplive\/success-story\/intelligent-search-engine-to-amplify-a-leading-b2b-marketplace\/","title":{"rendered":"Intelligent Search Engine to Amplify a Leading B2B Marketplace"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row el_class=&#8221;casestudy-main-section&#8221;][vc_column][vc_row_inner el_class=&#8221;container animation fadeTop&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Overview&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;custom-heading&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;common-para&#8221;]Our client is an innovative aggregator of industrial commerce services in the US. They offer a platform with out-of-the-box digital business enablers for small and large enterprises. The platform brings together an array of suppliers and buyers and the client wanted to enhance the search and discovery experience for known as well as for anonymous visitors. An intelligent search and discovery solution integrated in their B2B environment is doing just that.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;container&#8221;][vc_column][vc_row_inner el_class=&#8221;blueboxrow animation fadeTop casestudy-overview&#8221;][vc_column_inner el_class=&#8221;overview-block&#8221; width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;3684&#8243; img_size=&#8221;full&#8221; el_class=&#8221;overview-img&#8221;][vc_column_text el_class=&#8221;o-body-medium&#8221;]Industry\u200b[\/vc_column_text][vc_column_text el_class=&#8221;o-paragraph-medium&#8221;]High-Tech &amp; Ecommerce[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;overview-block&#8221; width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;8449&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221; el_class=&#8221;overview-img&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;o-body-medium&#8221;]Challenge[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;o-paragraph-medium&#8221;]An inefficient search experience limited full catalog visibility, adversely impacting discovery, conversions, and revenue.[\/vc_column_text][\/vc_column_inner][vc_column_inner el_class=&#8221;overview-block&#8221; width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;3686&#8243; img_size=&#8221;full&#8221; el_class=&#8221;overview-img&#8221;][vc_column_text el_class=&#8221;o-body-medium&#8221;]Solution[\/vc_column_text][vc_column_text el_class=&#8221;o-paragraph-medium&#8221;]AI, Intelligent Search,<br \/>\nEcommerce Product Discovery[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;why-rysun-main-section why-rysun-data&#8221;][vc_column el_class=&#8221;container&#8221;][vc_row_inner el_class=&#8221;impact-section-main animation fadeTop&#8221;][vc_column_inner el_class=&#8221;common-para&#8221;][vc_custom_heading text=&#8221;Business Impact&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;custom-heading&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;impact-section animation fadeTop casestudy-impace-section&#8221;][vc_column_inner el_class=&#8221;impact-block&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3041&#8243; el_class=&#8221;impact-img&#8221;][vc_custom_heading text=&#8221;Improved customer<br \/>\nsearch experience&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;impact-title&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;impact-block&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3042&#8243; el_class=&#8221;impact-img&#8221;][vc_custom_heading text=&#8221;Right products surfaced<br \/>\nat the right time&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;impact-title&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;impact-block&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3043&#8243; el_class=&#8221;impact-img&#8221;][vc_custom_heading text=&#8221;Better catalog<br \/>\nmonetization opportunities&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;impact-title&#8221;][\/vc_column_inner][vc_column_inner el_class=&#8221;impact-block&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3044&#8243; el_class=&#8221;impact-img&#8221;][vc_custom_heading text=&#8221;Better search results<br \/>\n&amp; recommendations&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;impact-title&#8221;][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;impact-section animation fadeTop casestudy-impace-section&#8221;][vc_column_inner el_class=&#8221;impact-block&#8221; width=&#8221;1\/4&#8243;][vc_single_image image=&#8221;3045&#8243; el_class=&#8221;impact-img&#8221;][vc_custom_heading text=&#8221;Faster indexing of<br \/>\nsearchable content&#8221; font_container=&#8221;tag:h6|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;impact-title&#8221;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][vc_column_inner width=&#8221;1\/4&#8243;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;casestudy-who case-study-sticky&#8221;][vc_column][vc_row_inner el_class=&#8221;container animation fadeTop story-sticky-section&#8221;][vc_column_inner el_class=&#8221;story-sticky-left&#8221; width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Helping ecommerce buyers discover the right products, faster and more easily&#8221; font_container=&#8221;tag:div|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h3 max600&#8243;][\/vc_column_inner][vc_column_inner el_class=&#8221;story-sticky-right&#8221; width=&#8221;1\/2&#8243;][vc_custom_heading text=&#8221;Who&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h4&#8243;][vc_column_text el_class=&#8221;common-para common-listing&#8221;]A fast- growing SaaS platform providing an infrastructure of end-to-end digital business solutions along with a B2B commerce platform. They started with bringing sales and purchase orders online and now integrate numerous categories of industrial supplies and services in to a single platform.\u00a0\u00a0[\/vc_column_text][vc_custom_heading text=&#8221;What&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h4&#8243;][vc_column_text el_class=&#8221;common-para common-listing&#8221;]Product search and discovery needed to be made simple, intuitive, and fast to provide easy and guided navigation to site visitors and buyers to improve stickiness of the ecommerce site.\u00a0[\/vc_column_text][vc_custom_heading text=&#8221;Why&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h4&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;common-para common-listing&#8221;]Expansion into multiple product categories, with a huge range of products and services, created a complex ecommerce catalog which could get cumbersome to navigate. The client wanted to deliver the best search experience to their customers for better monetization opportunities.[\/vc_column_text][vc_custom_heading text=&#8221;How&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h4&#8243;][vc_column_text el_class=&#8221;common-para common-listing&#8221;]Built, trained, and deployed an intelligent search engine for personalized, custom rankings based on keyword analysis and ranking combined with and user\u2019s site search and behavior history. Improved customer engagement through fast and rich search experience.\u00a0\u00a0[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221;][vc_column][vc_row_inner el_class=&#8221;container wayof-life-inner-section career-opportunity-section animation fadeTop omnichannel&#8221;][vc_column_inner el_class=&#8221;wayof-life-half-section casestudy-half-section&#8221; css=&#8221;.vc_custom_1717828447059{background-image: url(https:\/\/www.rysun.com\/wp-content\/uploads\/2024\/06\/partners-are-working-with-new-project-together-2021-09-03-16-01-11-utc-1.webp?id=5005) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: contain !important;}&#8221;][vc_column_text el_class=&#8221;custom-heading&#8221;]<\/p>\n<h3>Need to make products in your catalog discoverable to the right buyers?<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;common-para career-para-btm&#8221;]Intelligent search may be the answer. Submit a query today.\u00a0\u00a0[\/vc_column_text][vc_column_text el_class=&#8221;o-button3 tertiary&#8221;]<a href=\"https:\/\/www.rysun.com\/contact-us\/\"> Submit your query <i class=\"spark-button-arrow\"> <\/i> <\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;casestudy-who casestudy-detail-title&#8221;][vc_column][vc_row_inner el_class=&#8221;container animation fadeTop&#8221;][vc_column_inner][vc_custom_heading text=&#8221;Challenge&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h3&#8243;][vc_column_text el_class=&#8221;common-para parasubtitle&#8221;]The client has a very large and complex catalog of products and services and needed to create a fast and intuitive search experience for all its users. A lot of the product database remained untapped as the search results were not optimized, leading to non-performance of new and niche categories.\u00a0\u00a0[\/vc_column_text][vc_column_text el_class=&#8221;common-para common-listing&#8221;]<\/p>\n<ul>\n<li>Cumbersome search experience<\/li>\n<li>Inability to expose the complete catalog<\/li>\n<li>Slow, non-relevant search results leading to revenue loss<\/li>\n<li>Unable to generate cross and upsell opportunities<\/li>\n<li>Led to customer frustration and dissatisfaction<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row el_class=&#8221;casestudy-bg-gradient mt-200&#8243;][vc_column][vc_row_inner el_class=&#8221;container animation fadeTop&#8221;][vc_column_inner el_class=&#8221;casestudy-who&#8221;][vc_custom_heading text=&#8221;Solution&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h3&#8243;][vc_column_text el_class=&#8221;common-para parasubtitle&#8221;]Rysun built, trained, and deployed a smart search engine leveraging a selection of AI ML models and tools. We embedded the search capabilities in the B2B marketplace processes for seamless conversion interface. The solution enables smart product discovery by understanding the Search Intent \u200bfor increased relevance of results\u200b.\u00a0\u00a0\u00a0[\/vc_column_text][vc_column_text el_class=&#8221;common-para common-listing&#8221;]<\/p>\n<ul>\n<li>ML models for keyword analysis and ranking for the best search results<\/li>\n<li>Intuitive search, highlighting the right products for each search query<\/li>\n<li>Seamless navigation to facilitate conversions from search results<\/li>\n<li>Integrated with enquiry and lead process flow on B2B marketplace<\/li>\n<li>Recommendations based on similar products, related searches and more<\/li>\n<li>Framework to maintain searchable product catalog with faster indexing<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;container animation fadeTop&#8221;][vc_column_inner el_class=&#8221;casestudy-who&#8221;][vc_custom_heading text=&#8221;Benefits&#8221; font_container=&#8221;tag:h3|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;&#8221; el_class=&#8221;o-header&#8211;h3&#8243;][vc_column_text el_class=&#8221;common-para parasubtitle&#8221;]Intelligent search has made a remarkable difference to the marketplace customer experience, making the platform more useful and engaging for the buyers of industrial supplies and services. The custom-built intelligent search platform delivers a great product search and discovery experience to users and has helped improve stickiness and conversions.\u00a0 \u200b[\/vc_column_text][vc_column_text el_class=&#8221;common-para common-listing&#8221;]<\/p>\n<ul>\n<li>Improved customer engagement and customer stickiness<\/li>\n<li>Better search results and recommendations<\/li>\n<li>Right product content surfaced at the right time<\/li>\n<li>Better conversion ratio of Search into Enquiries and Leads<\/li>\n<li>Easier for product teams to maintain searchable catalogs<\/li>\n<li>Faster, simpler, more intuitive and meaningful search experience<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner disable_element=&#8221;yes&#8221; el_class=&#8221;container animation fadeTop&#8221;][vc_column_inner el_class=&#8221;casestudy-who&#8221;][vc_custom_heading text=&#8221;The Extra Mile&#8221; font_container=&#8221;tag:h5|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;o-header&#8211;h3&#8243;][vc_column_text el_class=&#8221;common-para&#8221;]When one of the applications took a serious malware hit in early 2023, we helped clear the long data backlog queue. Once the data source was secured again, our team found a\u00a0unique solution to quickly upload\u00a0a full-month\u2019s delta within a week, without hampering the daily ongoing operations. We also supported the client\u2019s security team by implementing their updated security recommendations in our data operations.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row disable_element=&#8221;yes&#8221; el_class=&#8221;casestudy-detail-title&#8221;][vc_column][vc_row_inner el_class=&#8221;container wayof-life-inner-section career-opportunity-section animation fadeTop omnichannel&#8221;][vc_column_inner el_class=&#8221;wayof-life-half-section casestudy-half-section&#8221; css=&#8221;.vc_custom_1693458491469{background-image: url(https:\/\/www.rysun.com\/wp-content\/uploads\/2023\/08\/product-catalog-img.jpg?id=3706) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][vc_column_text el_class=&#8221;custom-heading&#8221;]<\/p>\n<h3>Are you looking to create an enriching experience for your website audience?<\/h3>\n<p>[\/vc_column_text][vc_column_text el_class=&#8221;o-button3 tertiary&#8221;]<a href=\"https:\/\/www.rysun.com\/contact-us\/\">Get a free consultation <\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner el_class=&#8221;container animation fadeTop&#8221;][vc_column_inner el_class=&#8221;techstack&#8221;][vc_custom_heading text=&#8221;Tech Stack&#8221; font_container=&#8221;tag:h5|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; el_class=&#8221;custom-heading&#8221;][vc_gallery type=&#8221;image_grid&#8221; images=&#8221;4059,4064,4065,4066,4067&#8243; img_size=&#8221;full&#8221; onclick=&#8221;&#8221;][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Client&#8217;s marketplace connects suppliers with buyers of all sizes. They asked to integrate an intelligent search and discovery feature to enable swift navigation.<\/p>\n","protected":false},"featured_media":3801,"menu_order":0,"template":"","format":"standard","class_list":["post-3670","success-story","type-success-story","status-publish","format-standard","has-post-thumbnail","hentry","story_category-intelligent-search"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Transforming B2B Marketplace, Intelligent Search Solutions | Case Study<\/title>\r\n<meta name=\"description\" content=\"Discover how Rysun&#039;s intelligent search solutions transformed a leading B2B marketplace and enhanced their product search and discovery experience. 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